The trend of the ugly Christmas sweater has picked up its steam once more in the past decade. Today, there are now hundreds of online electronic stores selling ugly Christmas sweaters. Businessmen are now confronting another problem: How to get ahead of the competition. The best way to thrive in an online industry with myriads of competitors is to create a website that captivates the users and leaves a lasting impression to them.
In your website, you should connote a sense of trust and friendship to your users. This is especially critical if you are selling products and even services online. There are companies that became successful when they offered free shipment for their customers and a policy for return that is bent toward the customers’ favor. You can build a good brand loyalty when you leverage the positive experiences of your customers which you can get through feedback and testimonials. There are also other websites that highlight their guarantees and a telephone number which the potential customers can call in case of any issues. This phone number is being monitored by an employee and not a virtual attendant.
Keep the idea fresh
Content is the secret. You would not want the visitors in your website to be turned off by very outdated articles. You need to keep your content fresh and up to date. Your website is your company’s face to the entire world.
Make use of social media
One of the effective ways in building a brand and in establishing your presence online is by leveraging social media. Allow your audience or potential customers to easily share the content in your website by linking it with social media applications. These very simple undertaking will open doors of opportunities for new brand advocates who can help you attract customers and thus improve the sales of your business.
Ultimate user experience
The ultimate key to a good website design is to give your users a great experience. The user should be able to freely navigate through your website without being led to a dead end. When users do not understand where they are going or are frustrated because of a sudden halt, they will navigate away from your website.