The US retail ecommerce sales is projected to be worth $460 billion by 2017. And within 3 years, it is predicted to grow to $700 billion. Ecommerce is a huge business and online retailers know this. But how can they continue and improve their sales?
Conversion rate optimization is the answer. This is a process by which it aims to increase the number of completed purchases by users on a website. Ecommerce is constantly evolving, and because of that, many online retailers are still struggling with the process. Even ecommerce businesses that already have processes employed still find that there is still more room for improvement.
Here are ways to improve ecommerce conversions.
A clear messaging works in getting customers connected with a brand to an emotional level. The core value and purpose of the brand should be visible in the homepage. This is a cue to reassure customers that they are in the right place.
Ecommerce websites have to look good especially on mobile devices, no tiny text or images, no distorted formatting, no blown-up images. This also means content need to be vertically aligned.
For mobile performance, load times must be quick, and content is formatted for mobile consumption.
Mega-menus help users to finding products, when a site has a wide array of products and product categories.
Breadcrumbs also assist users while in the shopping process.
Product Page Optimization
The key to a great product copy is having thorough and compelling descriptions that completely involve a product’s key attributes and its benefits.
The most crucial element for a product page which is optimized for a conversion is high-quality photography. The products need to be showcased close up and in various angles.
Product videos are effective in giving more confidence to customers about the product they are buying. Videos allow for them to see the products in action and how people interact with them. Based from a survey conducted by eMarketer, decided per category, 68 to 90 percent of the respondents found that products videos are useful.
The full cost has to be transparent from a cart level until the final step in the checkout process.
Aside from cost transparency, the process has to be transparent, too. Visual cues showing where a customer is during the checkout process gives an assurance that the process is going to be short will make them complete it.
In sum, when a company or brand focuses on conversion first through these 5 key methods, it is not difficult to increase or boost sales.