In today’s fast paced world, airport transfers save the businessman from the hassle of calling for taxi service upon arrival at the airport. Time is very valuable not to mention that safety is always a paramount concern. With airport transfers, corporate executives and businessmen are granted access to a fleet of luxury cars ranging from limos, sedans and SUVs. In addition to a fleet, there are highly skilled and qualified chauffeurs that will ensure safe travel to the destination.
Uber the taxi-hailing app is the bête noire of traditional taxi companies and providers of airport transfer services because it is cutting into their profits. During the Cannes Film Festival, Uber introduced its special helicopter to beat competition in ferrying stars to and fro the festivities. According to Uber, their reason for branching out to helicopters is to cater to those who want to avoid the traffic nightmare between the nearest airport in Nice and the Cannes Croisette.
For a seven-minute flight in a helicopter that seats a maximum of four people, Uber charges €160 (£115) per person but this includes a chauffeured airport transfer from the heliport to another limousine service that is waiting at the destination to transfer the passengers to the center of Cannes. The cost of an Uber traditional car service is significantly cheaper at €80 but it will take 4 times as long as the helicopter ride.
Every July, around 200,000 people go Cannes for the film festival and Uber was counting on the stars, producers, directors and other celebrities who wanted to go to Cannes and are willing to pay extra for the helicopter service to avoid the one-hour car journey on the jam-packed coastal road. The price of a traditional helicopter service from the airport at Nice to Cannes is €150 to €200. Uber wants to demonstrate their ability to innovate and that they are capable of providing good business to their partners both on air and land.
Last year, Nice taxis blocked the airport in an effort to protest the disruption of their market due to unlicensed drivers offering taxi services through Uber cut-price rates. Uber is now in the middle of a battle with French taxi companies and other pre-booked car hire services.