Over the last 10 to 15 years, innovations in technology have changed traditional workplace attitudes and processes. Mobile devices, customer relationship management (CRM) software, cloud computing and big data have enhanced productivity, automated manual tasks, improved decision making and innovated products and services. More recently, advances in digital printing have improved the way businesses work and how they are run.
Digital printing has changed traditional mass offset printing that used to be carried out in small targeted on-demand print runs. As an industry, digital printing is expected to grow to about $300 billion by 2024. Statistics can be surprising but the print industry is actually larger than the music industry. Because of the marketing industry, digital printing is growing rapidly to evolve alongside a plethora of established and emerging digital channels.
Print continues to play a key role in the marketing mix because it actually works in speeding up communication. For example, about 79% of consumers will act on direct mail immediately while only 45% deals with emails straightaway. Targeted direct mail has a response rate of 4.4% while email rate is only 0.12%. Online brands with print magazines and catalogues are on the rise with 10 billion business cards printed each year. In 2013, advertising print reached a total of $45.2 billion with an expected growth average of 4.5% annually that will continue until 2024.
However, even if many business processes have been digitalized for increased efficiency, ordering prints have remained to be a manual process. Businesses handle prints differently using different vendors for each department, office or brand. Sometimes, the business has no exact estimation of print cost because they are not considered a priority for process optimization and digitalization. Today, new technology as well as global platform structures is making printing more significant not only in a highly efficient way but in an environmentally friendly process.
Carbonless Invoice Books have eliminated the need for carbon paper between forms to create multiple and similar copies. Advances in printing technology have enabled businesses to print multiple copies of invoices, contracts, purchase orders, receipts, application forms and work orders with speed and efficiency.