Archive for Software

Clarifications To The Mobile –First Index And Its Effects To Digital Marketing

This month, Google nudged SEO marketers to the right direction by making clarifications to the mobile-first index while Bing guides in-market audiences and Instagram starts to get more serious with Stories through the addition of ecommerce features. What do these changes mean for digital marketing?

The clarification to the mobile-first index that was announced by Google involves URL’s, crawling changes and mobile speed update. If the hotel has different URLs for mobile vs. desktop, Google will show the searches made through mobile on the mobile URL while searches using the desktop will show on the desktop URL. Websites that are designed with a single URL for mobile and desktop have nothing worry about.

According to Google, crawl count per day will not change, however, the balance will shift from the desktop pages that have been crawled to mostly mobile pages crawled. When Google re-indexes the site, it may temporarily increase crawling.

Google’s speed update is not actually related to mobile-first indexing but it will increase the speed of mobile users. Having a fast and fully responsive website will provide users with a seamless experience for both desktop and mobile devices. When engaging content is posted it will ensure a strong search engine visibility.

The recent announcement of Bing will allow advertisers to target a group of users who are active in the market for a specific product or service category. Bing Ads will consider user purchase intent signals from Bing, MSN and other Microsoft properties when building in-market audiences. According to Bing, pilot participants achieve 28% click-through rates (CTR) and up to 48% higher conversion rates compared to ads that did not have in-market audiences at the same time last year.

It is now more important to ensure that the website reaches the right audience with relevant and meaningful content that resonates with the audience without being intrusive. However, it is not easy to create content that is both informative and fresh. This is the reason why you need Cloud Cartel to help you with content and SEO marketing. Essentially, there are many things that can make search engines favor you over other websites and achieve a higher ranking.

What Happens Behind E-Sports League Of Legends Competitions

The popularity of e-sports is so sudden that it took the world by storm. It became an industry on its own with players training to become professionals, players making their own game reviews online and players who are streaming their games online among many others. The game developers are earning big and the players are making a name of their own in the industry. League of Legends is one of the most popular video game with frequent tournaments held.

The company that is responsible for developing the game, Riot Games, even started hosting their own tournaments that they decided to design a trophy to be awarded during championship games. While they have a few challenges designing it, they were not prepared for the actual weight of the trophy after it was completed. It weighs a whooping 70 pounds.

According to Riot Games’ vice president, Dustin Beck, the trophy can only be lifted with the help of five people. The trophy is called Summoner’s Cup and it looks similar to a huge chalice with silver plating. Game of Thrones fans might have thought it to be one the show’s props if they don’t have any idea what it was for.

Thomas Lyte was the British company that manufactured the trophy. Riot Games decided to send it back to lessen the weight but after taking away five pounds from it, the trophy is still unexpectedly heavy. Despite the weight, millions of players all over the world are vying to get their hands on the trophy.

The next finals tournament is happening on October 19 and it is going to be organized in a World Cup stadium because they are expecting that around 40,000 fans will be attending the event. In the previous year, a team from South Korea won the Summoner’s Cup and 32 million people came to watch the event. Aside from the trophy, the winning team also got the prize money of $1 million. it was held at Los Angeles at the Staples Center.

It is expected that thousands of game reviews will come out right after this year’s tournament and Riot Games is already excited because they have been hands on in organizing everything for the event right down to the music.