This month, Google nudged SEO marketers to the right direction by making clarifications to the mobile-first index while Bing guides in-market audiences and Instagram starts to get more serious with Stories through the addition of ecommerce features. What do these changes mean for digital marketing?
The clarification to the mobile-first index that was announced by Google involves URL’s, crawling changes and mobile speed update. If the hotel has different URLs for mobile vs. desktop, Google will show the searches made through mobile on the mobile URL while searches using the desktop will show on the desktop URL. Websites that are designed with a single URL for mobile and desktop have nothing worry about.
According to Google, crawl count per day will not change, however, the balance will shift from the desktop pages that have been crawled to mostly mobile pages crawled. When Google re-indexes the site, it may temporarily increase crawling.
Google’s speed update is not actually related to mobile-first indexing but it will increase the speed of mobile users. Having a fast and fully responsive website will provide users with a seamless experience for both desktop and mobile devices. When engaging content is posted it will ensure a strong search engine visibility.
The recent announcement of Bing will allow advertisers to target a group of users who are active in the market for a specific product or service category. Bing Ads will consider user purchase intent signals from Bing, MSN and other Microsoft properties when building in-market audiences. According to Bing, pilot participants achieve 28% click-through rates (CTR) and up to 48% higher conversion rates compared to ads that did not have in-market audiences at the same time last year.
It is now more important to ensure that the website reaches the right audience with relevant and meaningful content that resonates with the audience without being intrusive. However, it is not easy to create content that is both informative and fresh. This is the reason why you need Cloud Cartel to help you with content and SEO marketing. Essentially, there are many things that can make search engines favor you over other websites and achieve a higher ranking.