Archive for Online Marketing

Benefits Of Putting Videos In Your Website

When you are in the process of planning on what to put in your website, whether it’s for your business, or for your personal blog where you write about your thoughts or opinions about certain things, everything that you will be thinking about must be for the sake of gathering more and more traffic for your potential website. Why? What’s the point of putting up a fancy website if nobody cares to even look at your website? You see, that’s the problem most newbie web developers encounter especially at the early stages of their career. Nobody bothers to check out their website due to various reasons, whether they are simply boring or they don’t simply put any up useful information that can make visitors stay for a long period of time.

Now, one way to hype up your website and eventually, gain larger volume of traffic that is coming in and out of your website is adding various videos into your websites. You see, adding videos, whether they’re animated flash videos or videos showing various do-it-yourself tips, has been a common practice even among professional web developers because it encourages more and more visitors to check out their website. Below are benefits you will enjoy if you properly put up videos in your website:

  • Videos are better tools for allowing visitors to receive whatever message that your website is desperately trying to deliver. In fact, videos are obviously better and more interesting than just plain texts.
  • While you can use words to tell visitors about your products that you are selling in your website, why not show everything in one or multiple videos? You see, videos in a website serve as the primary key to successfully showing your products to the visitors and eventually, luring them into buying.
  • The more unique videos you have in your website, the bigger volume will come into your website. You see, unique videos can do more marketing than words and pictures combined. They also add up to the liveliness of the entire website, making it more interesting for the visitors and eventually, potential more visitors.

Ways To Improve Ecommerce Conversions

The US retail ecommerce sales is projected to be worth $460 billion by 2017. And within 3 years, it is predicted to grow to $700 billion. Ecommerce is a huge business and online retailers know this. But how can they continue and improve their sales?

Conversion rate optimization is the answer. This is a process by which it aims to increase the number of completed purchases by users on a website. Ecommerce is constantly evolving, and because of that, many online retailers are still struggling with the process. Even ecommerce businesses that already have processes employed still find that there is still more room for improvement.

Here are ways to improve ecommerce conversions.


A clear messaging works in getting customers connected with a brand to an emotional level. The core value and purpose of the brand should be visible in the homepage. This is a cue to reassure customers that they are in the right place.

Site Performance

Ecommerce websites have to look good especially on mobile devices, no tiny text or images, no distorted formatting, no blown-up images. This also means content need to be vertically aligned.

For mobile performance, load times must be quick, and content is formatted for mobile consumption.

Website Navigation

Mega-menus help users to finding products, when a site has a wide array of products and product categories.

Breadcrumbs also assist users while in the shopping process.

Product Page Optimization

The key to a great product copy is having thorough and compelling descriptions that completely involve a product’s key attributes and its benefits.

The most crucial element for a product page which is optimized for a conversion is high-quality photography. The products need to be showcased close up and in various angles.

Product videos are effective in giving more confidence to customers about the product they are buying. Videos allow for them to see the products in action and how people interact with them. Based from a survey conducted by eMarketer, decided per category, 68 to 90 percent of the respondents found that products videos are useful.

Checkout Process

The full cost has to be transparent from a cart level until the final step in the checkout process.

Aside from cost transparency, the process has to be transparent, too. Visual cues showing where a customer is during the checkout process gives an assurance that the process is going to be short will make them complete it.

In sum, when a company or brand focuses on conversion first through these 5 key methods, it is not difficult to increase or boost sales.