Archive for Marketing

Housewares Show Features The Latest Kitchen Gadgets

Every year there is a Housewares Show being held to feature the latest gadgets for the kitchen. The event is trade only and during this time, over 2,000 manufacturers of home and kitchen products as well as 20,000 buyers are coming together from all parts of the globe. The target consumers of the are millennials because it will cater to their small homes with a lot of budget to spare. Consumers are mostly looking to buy the best electric griddle or the latest smart refrigerator. Here are some of the latest kitchen gadgets that were showcased.

The first one is the Gourmia GKM9000 which is the first ever introduced in its line in the market. The countertop has almost everything one will need in the kitchen and so much more as it can be connected to a wireless network. It features a slow cooker, blender, monitors, iPhone display, cooks, weighs, preps and many others. This is manufactured by a company called Gourmia which is based in Brooklyn.

The next one is the mini KitchenAid which is a smaller version of the iconic stand mixer. The Artisan Mini is a compact model and its bowl can only hold as much as 3.5 quarts while the largest model can hold 8 quarts. Nevertheless, it still offers the same power as the large version because it has the same motor and all attachments are still full-sized such as the meat grinder and pasta maker.

If you are a fan of carbonated drinks then you will be happy to know that DrinkMate can be purchased to make any beverage into a carbonated one. Customers will be able to drink carbonated juice or cocktails.

For those who are looking to buy the best electric griddle that will replace their current ones, they can get an inspiration from the Pancake Bot 3D which was introduced as a prototype. It can print pancakes in various shapes the user wants and it can even print the user’s face on the pancake. This is very similar to an electric griddle but it comes with a dispensing bottle for the pancake batter which is managed by the sliding printing arm. Software is included in the purchase.

Prices Of Engagement Rings Remain Stable

According to data released by The Wedding Report, prices of engagement rings and wedding rings have not changed much in the United States. The data also showed that the average groom spent $3,406 on an engagement ring used to make a marriage proposal during the 1st quarter of 2017. In 2016, the average spend was $3,407.

Wedding rings for brides cost an average of $786 in 2017 compared to the $785 in 2016. Wedding rings for the groom were stable at $456. Weddings were generally less expensive during the quarter with overall costs down by 2.8% or $26,720. The research report attributed the decline to lower demand for transportation, entertainment and beauty services. More and more couples also chose non-traditional options.

The Wedding Report was based on the survey answers’ of 3.401 couples who got married or spent money for an upcoming wedding for the 1st quarter of the year. However, the research reports of The Wedding Report contrast with those published by The Knot in February which showed that there is a much higher spending average for engagement rings in the US in 2016. According to the wedding site, there was a 5% increase over the past years or $6,163 average spend on engagement rings. The results of the survey were based on the answers of 13,000 couples with online membership.

On the other hand, Christie’s in London was able to generate $8.2 million from its Important Jewels auction. A Harry Winston emerald ring fetched $480,675. The ring was a rectangular-cut with a 10.23-carat Columbian emerald that sold for $47,000 per carat. This is more than 5 times the pre-sale estimate. A cushion-shaped 50.36-carat Sri Lankan sapphire pendant was auctioned off for $434,775 while a Victorian “parure” that consisted of a diamond tiara, necklace and earrings got a winning bid of $404, 175.

Diamonds are still the most popular stones for jewellery and engagement rings but you have an option of platinum engagement rings that is available in elegant and shiny colours. Platinum has the endearing qualities that make it a popular engagement ring. You have the option of different settings, gemstones and patterns for the most affordable prices.

Lead Generation Basics In Sales

Lead generation consists of processes that help businesses attract potential customers to come and check out their product or services, with the hopes that they will eventually turn into paying customers. Businesses gain their potential customer contacts through the use of lead generation strategies. Trust is an essential part of the process – people will only give you their contacts if you give them something valuable in return.

In sales, there are several simple steps that can make lead generation more effective for you. The first step in lead generation is acquiring the leads. There are several lead generation strategies that can help you achieve this purpose. The most popular one is by creating relative content for your business. Examples of these would include the likes of blogs, infographics, photos, and eBooks. The content can be distributed through different channels like social media and website. In exchange for the information, people will be filling out a form where they would be sharing personal information like address, name, email addresses or even phone number. You can then use the leads to contact them when you have promotions.

You can repeatedly contact the people in your contact list or lead through their mail, address or phone depending on the type of marketing that works for you. Now, some will not easily convert into paying customers. You will need to nurture your leads with promotions or related information about the product until they decide to buy from you. You will notice leads that are interested in your products or services. They will show interest in your campaigns. You can discard that ones that do not show any type of interaction and instead, concentrate your efforts on those that do. Once you have a list, do not just depend on your own efforts. You can also share the information to your sales team who can also follow up for you, increasing your chances of converting the people listed in here to buying customers. With a lot of people working on the lead generation strategies on your business, it’s possible for you to have more sales.