The Brisbane Broncos recently made public their $16 million new sponsorship deals while they are preparing for the upcoming 2017 NRL Telstra Premiership season.
New jerseys for the Broncos
Brisbane also partnered with ISC, a home grown Australian organisation, and the apparel company brought with it new Broncos jerseys.
Brisbane showcased their new home, away and heritage jerseys during a public launch.
Prop Josh McGuire, who was one of the first people to see their new jerseys, mentioned that the current designs are suitable for a sporting team from Queensland.
He said that with ISC coming on board this year, there is more variety. He added that he liked the current designs.
He mentioned that these are thinner which is ideal for that warm Brisbane weather.
Nostalgic appeal for the heritage jersey
The ISC deal is the largest deal in the history of ISC, and they marked the occasion using something nostalgic.
The heritage jersey of the Broncos is going to showcase a classic diamond pattern, which was made popular during 1994 by Kevin Walters and Steve Renouf.
Prop Mitch Dodds was only 5 years old when this jersey appeared in a football field. However, he recalled watching his idols running out to Lang Park in the strip.
For him, the diamonds are a great addition.
He remembered watching Alfie Langer wearing the jersey. It also makes him grateful to get to put it on after the legends wore a similar design.
Alex Glenn’s first public appearance
This launch also marked the first public appearance of Alex Glenn after he underwent shoulder surgery.
The surgery got the 28-year-old to think of his health and wellness as a priority. He mentioned that he definitely made the correct decision.
More deals for the Broncos
The Brisbane Broncos returned to their pre-season training last November 17, 2016. They also sported new headwear and footwear.
In a different deal, every Broncos player was provided with Puma footwear and boots. In addition, the US based headwear company ’47 officially partnered with the team, an Australian first in terms of sporting clubs.
Soon after, these same designs are going to be available at an NRL merchandise online store.